As the holy month of Ramadan unfolds, a renewed emphasis is placed on the values of generosity, gratitude, and social responsibility. Under the esteemed supervision of the Grand Imam of Al-Azhar, the Egyptian Zakat & Charity House has launched a meaningful Out-of-Home campaign, inspiring people to fulfill their religious and social duty by doing Zakat and charitable Drawing inspiration from the Quran verses, the green billboards use emotional and wise messages to promote gratitude and giving and foster a collective responsibility toward the underprivileged, per Islamic teachings, especially during Ramadan, to have a profound impact on the lives of others. The advertisement also features various convenient methods for donations, including options through Egyptian banks, with dedicated account numbers for Zakat and Sadaqa, as well as the availability of INSTAPAY and a hotline for contributions. Just before Ramadan, the Egyptian non-profit organization billboards spread across Cairo’s high-visibility locations, reaching a broad audience as a powerful reminder of the importance of sharing and capturing the spirit of giving during the holy month. Overall, the OOH Campaign is designed to inspire awareness and action. It reflects the spirit of Ramadan, which emphasizes charity, strengthens community bonds, and supports those in need, fostering compassion and solidarity within society. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about non-profit OOH campaigns.
