Panzani continues to make a mark on Dubai’s D/OOH landscape with its latest campaign, embracing the spirit of togetherness during Ramadan. Strategically positioned on lampposts and digital screens across the city, the brand leverages high-traffic areas to capture consumer attention, reinforcing its image as a staple in family meals. This new campaign builds upon Panzani’s previous outdoor efforts, where the brand highlighted the perfection of its pasta. However, the latest execution shifts focus to a cultural and emotional connection, tapping into the essence of Suhoor—a significant meal during Ramadan. The visuals showcase a warm, intimate gathering of friends and family, emphasizing the joy of sharing a delicious dish. The crescent moon and traditional motifs further enhance the festive ambiance, aligning the brand with the cultural values of its target audience in Dubai. The bilingual messaging, “Enjoy tasty suhoor moments,” ensures accessibility to both Arabic and English-speaking audiences, a crucial factor in a diverse city like Dubai. This approach strengthens Panzani’s presence in the region by blending cultural relevance with an enticing food presentation, encouraging consumers to associate the brand with memorable meal occasions. Through this strategic D/OOH execution, Panzani cements its position as more than just a pasta brand—it becomes part of the Ramadan experience.
