Lamb Weston Celebrates Ramadan with Potato Products Through a Die-Cut Campaign
Delicious food and beverage brand Lamb Weston, climbs up on Dubai’s outdoor advertising platform with a new campaign that has a creative twist to it, This campaign is a relatively new one that was released during the third week of February and is a single-format campaign that utilizes hoardings. This campaign celebrates the near arrival of the holy month of Ramadan. Lamb Weston offers a diverse selection of high-quality potato snacks, like twisters and stealth fries, perfect for enjoying at home or work anytime you need a tasty treat.
The campaign visual shows two main products which include the “Tasty Extra Crispy Fries” and the “Crunchy Seasoned Twister.” The potato chip taking a stick-shaped format is portrayed next to the Tasty Extra Crispy Fries. On the other hand, a large twisted potato chip is demonstrated beside the Crunchy Seasoned Twister pack. The two packages are largely displayed, popping out of the billboard’s frame,e making it a creative concept campaign. The packs have the label “New Pack,” which is bound to grab the attention of consumers across Dubai. This means that the brand has changed its packaging to appeal to consumers.
The campaign uses the main phrases “More Crisp” and “More Twist” on each side of the billboard. It's catchy, short, and to the point. Lamb Weston’s logo is prominently displayed on the top left corner of the billboard and is also portrayed in Arabic on the opposite side to reach the Arabic-speaking audience. The billboard also includes a cloud-like structure that says “Ramadan Kareem,” which indicates that the brand is celebrating the holy month with the city. The campaign uses a blue hue to match the products’ packaging. The color blue symbolizes calmness, serenity and peace which are all vital to feel approaching Ramadan.
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