For more than seven decades, FRED PERRY has maintained its position as a leading British fashion brand, consistently merging timeless design with modern trends. Fred Perry has popped up on Dubai’s major outdoor advertising scene with a contemporary and captivating campaign that is bound to attract the attention of Dubai’s OOH audience. The campaign is a relatively new one and was released during the second week of February. This is considered Fred Perry’s very first appearance on Dubai’s OOH scene. The campaign is a single-format one that utilizes uni-poles. The 2025 FRED PERRY collection, launched with Jaspal Group highlights the brand's iconic shirt and its tennis origins, reflecting the founder's competitive spirit. The campaign visual demonstrates a model wearing a signature white Fred Perry polo shirt while he also wears a black Fred Perry jacket with creative print. The billboards also prominently display the Fred Perry logo and typography against a lime background in both English and Arabic to reach the maximum number of Dubai’s mass OOH audience. Lime green conveys a sense of newness, creativity, and energy. It's often used to represent growth, innovation, and environmental awareness, making it popular in modern branding and design. Though Perry's first logo idea was a pipe, tied to his love of smoking, Wegner successfully argued for a more athletic image, proposing the laurel wreath, a Roman symbol of victory. A separate visual portrays the same model wearing the signature Fred Perry shirt while he’s trying to fix the collar. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
