As part of celebrating the holy month of Ramadan, Carrefour has unveiled a new out-of-home campaign titled Unlock the Spirit of Ramadan to raise the values of togetherness, generosity, and spirituality that define this sacred month Carrefour's inspirational outdoor campaign prominently displayed heartfelt visuals and messages, featuring the catchphrase Unlock the Spirit of Ramadan as a call to action for individuals and families to share and support one another. the screens depict a tender moment between a mother and her child, illuminated by the soft glow of a Ramadan lantern, with the mother's gentle smile and the child's wide-eyed wonder reflecting the joy and togetherness, the visual is emblazoned with Ramadan decoration, another lampost advertises a one-stop shop, promising to fulfill all customers needs from iftar to suhoor with a speedy 60-minute delivery emphasizing that Carrefour has curated a special selection of products and offers to help customers prepare for iftar and suhoor, ensuring that everyone can enjoy the blessings of Ramadan. The campaign also highlights Carrefour's commitment to social responsibility throughout Ramadan, focusing attention on giving and compassion. It is worth noting that Carrefour’s latest campaign unlocks the spirit of the holy month through shared moments and acts of kindness. In addition, this campaign is in sync with Carrefour’s campaign in Egypt for the same purpose of fostering community kindness and encouraging shoppers to experience the true spirit of the month
