Fulfil, the leading top-selling vitamin and protein bar brand, has built a daring feature into the UAE market by creating a brand new outdoor marketing campaign. Dynamic billboards in strategic locations are a reflection of the brand's bold personality with the Arabic tagline A taste that challenges the ordinary. Fulfil's campaign cannot go unnoticed. The vibrant orange hue of the background is the focal point on the billboards, making it immediately recognizable. The advertisements have Fulfil's protein bars in a dynamic explosion of ingredients, highlighting the brand's guarantee of high protein, low sugar, and surprisingly great taste. The three flavors presented on the ads are Chocolate peanut butter & caramel, Dark chocolate salted caramel, and Chocolate peanut butter. As demand for functional snacks throughout the UAE is on the rise, Fulfil is here for the interest of health-aware consumers and fitness enthusiasts in search of a healthy yet decadent snack. The campaign breaks away from conventional ideas of protein bars, which conventionally come to mind with dry flavors and dense textures. Instead, Fulfil highlights its decadently indulgent flavors, smooth texture, and nutritional profile, all of which make it an attractive choice for both the fitness-conscious consumer and the one-off snacker. One of the campaign's strongest features is the use of Arabic messaging, demonstrating an intense need to engage with the local market. The concise tagline speaks directly to consumers who desire taste and nutrition, reinforcing Fulfil's point of difference. The campaign took off on UAE’s dynamic digital screens in the first week of February.
