Bazooka Fried Chicken is back with another visually striking (OOH) campaign that’s taking over Cairo’s streets introducing a new innovation! Known for its audacious marketing and signature flavors, Bazooka isn’t new to making bold statements. Their previous campaign, launched on August 26, 2024, was all about their Double Trouble sandwich, emphasizing indulgence and double-layered crunch. Now, they’ve shifted gears, spotlighting what they proudly claim to be the first Koshary Fried Chicken in the Arab world. With a name synonymous with heavy-hitting fast food, Bazooka knows exactly how to grab attention—and this latest OOH campaign proves just that. Dominating key locations across Cairo, the billboards command attention with a high-contrast black-and-yellow color scheme that feels both bold and unapologetic. The text, written in thick, capitalized yellow letters, makes sure you won’t miss their claim: First Koshary Fried Chicken in the Arab World. The visuals are straight to the point, three bowls of crispy fried chicken drenched in what looks like a mix of koshary-inspired sauces, garnished with crunchy toppings. It’s an unexpected fusion of a street-food staple with Bazooka’s signature crunch, aiming to spark curiosity and hunger. The creative direction leans into high-impact visuals, letting the product do the talking while maintaining a sense of local pride with the tagline 100% Egyptian. This campaign doesn’t just announce a new product—it makes a statement, blending tradition with trend-driven fast food culture, ensuring that Bazooka stays top-of-mind for every fried chicken lover in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about their campaigns.
