Hospitality and tourism pioneer Visit Saudi is back on Dubai’s outdoor advertising scene with a contemporary campaign announcing AlUla Art Festival and attracting audiences towards the Dunes of Arabia during the new year of 2025. Visit Saudi’s previous successful OOH appearance was during January 2025 when the brand was advertising for “Tales of Gatherings with Diriyah and Boulevard.” Visit Saudi is currently back on billboards even stronger with a captivating and eye-grabbing campaign. This campaign is relatively new and was released during the second week of February and is considered a single-format campaign since it utilizes digital screens across Dubai. One of the campaign visuals highlights the ad copy “Catch it while you can AlUla Art Festival” while portraying a Saudi couple standing with a desert in the background and graffiti art on a wall behind them. This will be AlUla Art Festival’s 4th edition and will have exhibitions, dance and music performances, workshops, talks, and specially curated programs for over four weeks in Al Jadidah Arts District. Another visual uses the extended ad copy “Catch AlUla Art Festival Before it’s Gone,” which is bound to grab the attention of viewers across the UAE. Another main visual of the campaign uses the ad copy “Catch Dunes of Arabia Before it’s Gone,” portraying a father and his son while the son is in uniform for a desert ride, holding a helmet. The background of the aesthetically pleasing photograph is of a sunset sky and a posh restaurant in the middle of a desert. Saudi Arabia has beautiful sand dunes and valleys that are easy to visit, where you can find both peaceful and exciting activities. The visuals also have a call for action and an encouraging phrase which is “Don’t Miss the Saudi Winter Events,” while including Visit Saudi’s official website. The visuals also use the ad copy “Where winter lights up,” along with portraying “Saudi Welcome to Arabia’s” official logo and typo. The phrase “Winter of 1001 Nights” is also embedded similar to the brand’s previous campaign. The billboards are in both English and Arabic ad copy to reach the maximum number of potential visitors. Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.
