KFC has released a promotional OOH campaign raising awareness that their new budget meal has gone live and is ready to satisfy your taste buds. This follows their previous appearance in January 2025. The brand has always had its loyal customers in mind by always updating their items by adding new items or creating new deals. In this case, the brand has created an offer you cannot refuse, The Crunch Box is the newest addition to the item roster, a mix of the brand’s most achieving items into one deal. The new item, Crunch Box,” includes a Zinger sandwich, two chicken strips, coleslaw, fries, and a drink. This item has another appeal to it, which is price, as the brand has combined the tantalizing taste with a great price to be combined to create this marvelous deal that can't be resisted. The visuals are straight to the point, showcasing the item and having the brand’s signature boxy design and colors that are red and white. The ad copy has the item centralized in an attempt to grab passersby and commuters' attention, while the red serves them well as it is a promotional color. The price of the item is also stated as 159 LE. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
