2B, the leading electronics chain in Egypt, launches an impressive outdoor promotional campaign across Cairo, promoting the latest ASUS laptops that feature Intel processors with unmatched installment plans that grants buyers the luxury of purchasing their preferred laptops at 0% down payment, 0% interest, and 0% admin charges in installments spread across 12 months. The billboards, prominently located on heavily trafficked main roads, are bright and modern in design. The campaign features a blue color scheme that is highly eye-catching, and appealing to ASUS and Intel's brands as corresponding to the high-tech and pioneering features of the products. The advertising features the newest ASUS laptops and their thin appearance and Intel Core processors. This campaign puts 2B's commitment to bringing the latest technology to Egyptian consumers and affordability through easy funding into focus. By leveraging ASUS and Intel brand power partnerships, 2B creates an aggressive and interactive promotional campaign that suits both technology professionals and creative technologists. The ad copy notes that these competitive pricing points are thanks to “Savings February,” encouraging the audience to get their hands on their needed tech pieces at unmatched prices while they still can. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.
