Prime foodservice and restaurant branch Shake Shack rises on Dubai’s outdoor advertising scene with a new digital Out-of-Home campaign promoting its delicious and hunger-triggering burgers. This is considered Shake Shack’s very first appearance on Dubai’s screens. The campaign is a relatively new one that was released during the second week of February and is a single-format campaign that utilizes digital screens across the city of Dubai. Originally a humble hot dog stand in a New York City park in 2001, Shake Shack has evolved into a well-known American fast-casual dining chain. The campaign uses the main tagline “Burgers Done Right,” in both English and Arabic ad copy to reach the maximum number of viewers and potential customers. One of the campaign visuals portrays Shake Shack’s logo which is a burger in green outline, however, the burger is separated instead of being compressed, to show the components of Shake Shack’s original burgers. Another visual demonstrates a tray of Shake Shack’s mouthwatering burgers, both chicken and beef. A separate visual shows an aesthetically pleasing photograph of a guy biting into one of Shake Shack’s tasty original burgers. A separate ad visual shows a tray of many burgers with hands picking up some of these triggering burgers. Last but not least, an ad visual demonstrates a girl holding a burger called “Smoky Smokeshack,” with a deliciously juicy burger in the background. All the billboards prominently display the call for action “Visit Us Today.” The campaign uses the main color of green. The positive emotions linked to the color green – such as hope and comfort – align with the traits of an optimistic outlook. The color also gives the vibes that Shake Shack’s burgers are freshly cut, which grabs the attention of consumers all around Dubai. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
