Italian luxury fashion house Fendi recently launched a new outdoor advertising campaign across Dubai featuring models Mona Tougaard and Lina Zhang advertising for its Spring 2025 Collection. Fendi Roma’s previous successful OOH appearance was during November 2024 when the brand launched a campaign for the Fall/Winter 24/25 collection also starring Lina Zhang making her a prime brand ambassador. Fendi is currently back on billboards stronger preparing for the spring season which is about to arrive. The campaign is a relatively new one which was released during the second week of February and is considered a single-format campaign utilizing hoardings. The visual portrays Lina Zhang holding a beige Fendi bag wearing the same color elegant coat with a sleek hairstyle and simple make-up. The billboard also shows brand ambassador and fashion model Mona Tougaard holding a unique and sleek Fendi bag, wearing a white dress with floral print. Both models are showcased in an aesthetically pleasing design and photograph against a pink hue as the background. Within the study of color psychology, pink is understood to evoke sentiments of pure love, gentle support, and deep compassion, thereby facilitating emotional recovery and a sense of shieldedness making it a perfect color for the campaign. Bathed in gentle, spring-like light, the girls beam with joy against a serene pink background, their smiles accentuated by the surrounding lush floral foliage, creating a warm and inviting portrait of youthful happiness that gives the vibe of spring. For further exclusive insights and details about outdoor advertising and the latest OOH campaigns in the UAE, visit our Insiteopedia and navigate through its different sections.
