Nissan introduces a radical new out-of-home ad campaign in Cairo, shocking the city with a debut for Nissan's all-new e-POWER vehicle, establishing the brand messaging of breaking frontiers and mobility transformation. The centerpiece of this campaign is Egyptian music composer and producer Hisham Kharma, famous for his innovative work combining electronic and orchestral music. Kharma, dressed in stylish black attire, stands confidently to the side of the Nissan SUV, radiating creativity, independence, and progressiveness. His photo sits beautifully with the campaign's theme of defying the status quo, making him the perfect ambassador for a brand that reflects innovation and individuality. The billboards feature a blue Nissan SUV, aglow, radiating power and refinement. The slogan, Find Your Way … Beyond Limits. Defy Ordinary, invites drivers to be different in the ways they perceive adventure and technology. The Arabic copy, Peace of Mind with Nissan, maintains the theme of highlighting the reliability and comfort of the brand. This campaign aligns perfectly with Nissan's global strategy of innovation and electrification. By promoting the e-POWER technology, Nissan highlights the car's incredible performance while also signaling a shift towards greener and smarter driving solutions. You can learn more about Nissan campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.
