Beko’s blue billboards heat Greater Cairo for the Two-in-One Oven and Airfryer, a nifty appliance promising easier and healthier meals. The campaign visuals are designed for the stove's latest technology including the brand's logo, hotline, and the catchphrase two-in-one oven and air fryer', highlighting the oven's functionality, emphasizing that Air fryers are a fad and a full-blown trend in the Middle East, Additionally, the enticing images of crispy fries and roasted chicken catch the eye, making it impossible to overlook such an appealing sight. The blue billboards strategically dot key areas like the 6th of October Bridge, Giza, and Ring Road, easily striking the eye, raising brand awareness and recall The home appliances brand's latest outdoor campaigns are a smart move that successfully showcases their product's leading technologies that meet the needs of Egyptian consumers while delivering exceptional value, as a prime example of how out-of-home advertising can effectively engage a broad audience and spark interest in Beko's products, demonstrating the power of this advertising medium This new campaign visits Cairo’s billboards in the early days of February following the prior one that promoted the New Year's discounts Reveal more about BEKO’s OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
