Kuwait Finance House (KFH) Egypt, formerly known as Ahli United Bank (AUB) Egypt, has launched an OOH campaign to announce its rebranding and solidify its new identity in the Egyptian market. The campaign utilizes a clean and concise visual approach to communicate the transition to its customers and the broader public. The billboards feature a split-screen design with two distinct sections. The left side prominently displays the new KFH Egypt logo, a stylized geometric design, alongside the Arabic text (Bank Bait Al Tamweel Al Kuwaiti) and the acronym KFH EGYPT. The right side showcases the Arabic tagline (Afaq Bila Hudud), meaning Horizons Without Limits, which reinforces the bank's vision and aspirations. The campaign employs a color palette of green and teal, creating a sense of growth, stability, and trust. The KFH Egypt logo is presented in white, ensuring clear visibility against the green background. A hotline number, 19072, is also included, providing easy access for customer inquiries. KFH Egypt aims to create widespread awareness of its rebranding. The campaign's simple and direct design, combined with the clear messaging and strong branding elements, effectively communicates the transition and reinforces the bank's new identity in the Egyptian financial landscape. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
