A digital out-of-home (DOOH) advertisement by EMAAR promoting Chinatown within the Dubai Mall. The advertisement utilizes a clean and straightforward design to convey its message, following Dubai Mall's previous OOH appereance during July 2022. The text DUBAI MALL CHINATOWN clearly identifies the location being advertised. The inclusion of these elements ensures immediate recognition of the brand and the destination. The design is minimalist, focusing on the text and logos. The absence of additional visuals allows the viewer to focus on the key message, the existence of a Chinatown within the Dubai Mall. The use of a simple design suggests a focus on clarity and direct communication. The campaign aims to raise awareness of the Chinatown section within the Dubai Mall, highlighting its shops and food court that offer Asian gastronomical delights. By placing these advertisements on digital screens within the mall, the campaign targets shoppers already present, encouraging them to explore the Chinatown area. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
