Fawry, Egypt's leading digital payments and financial services platform launches a new and attractive outdoor campaign, featuring its new Fawry Business service. Fawry’s previous successful OOH campaign was in December 2024 when it promoted “My Fawry,” a mobile application with several different features and services, Fawry is currently back on Greater Cairo’s outdoor advertising landscape with a captivating campaign with various messages attracting the mass audience towards Fawry Business. The campaign is widely distributed taking the form of uni-poles and placed in high-traffic areas to grab the attention of the OOH audience in Cairo. The main tagline for the campaign translates to “Fawry Business Got Your Back,” showing different visuals with messages informing us what this service is all about. One of the campaign visuals shows a businessman wearing a suit with the ad copy that translates to “Count and transfer money to your employees and suppliers.” Another visual shows a head teacher with the ad copy “Make it easier for parents to pay in installments.” Another visual shows a man in smart-casual wear using the ad copy “Invest your collections in the highest daily aid.” A separate visual portrays a pharmacist with the ad copy “Monitor your delivery staff every moment.” Another visual shows a lawyer with the ad copy “Organize your accounts and your bills from one place.” A separate visual shows a delivery man with the ad copy “Deposit your collections all week until 10 in the night.” A separate visual shows the same head teacher with the ad copy “Forget the fuss of collecting tuition fees.” Another visual showing the guy in smart-casual dress code has the ad copy “Monitor and manage your branches from one place.” Another visual showing the same businessman using the ad copy translating to “Secure your employees and their families.” Another visual shows the delivery man using the ad copy “Collect through the application Tap N Pay.” Another visual shows the lawyer uses the ad copy “Forget the fuss of bills and taxes papers.” Last but not least, a separate visual used in both uni-poles and lampposts shows a group of these different people who have distinguishable jobs using the ad copy that translates to “Fawry Business got your back, for all your work needs.” All the billboards prominently display Fawry Business’ logo using the bright yellow ad copy “Apply Now” as a call for action. Get to know more about Fawry’s campaign, including its OOH kinds, locations, and more, visit MOOH; Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
