The Italian luxury brand Bottega Veneta for fashion has returned to Dubai's outdoor advertising scene with a fresh campaign launching the Summer 25 Collection. Bottega Veneta’s previous successful OOH campaign was during last month in January 2025 when the brand was advertising for its contemporary fragrances. Bottega Veneta has reappeared on Dubai’s billboards with a captivating and eye-grabbing campaign. The campaign is a relatively new one which was released during the second week of February and is a single-format campaign that utilizes uni-poles across Dubai. There are two main OOH visuals for Bottega Veneta’s Summer 25 campaign, one of which portrays a model in a black leather dress with zippers, holding a signature hand bag from the collection which adopts a very tribal design. The bag is relatively small in size and the model rests on two beanbags. One beanbag looks like a rabbit while the other looks like a teddy bear. This snapshot is captured from the ATL campaign. The other visual shows a female model in curly hair wearing top-notch sunglasses in a professional suit holding a Bottega Veneta purse and wearing black heels from the collection. She sits on a stool while the background is of a white brick wall which makes the photograph aesthetically pleasing. Bottega Veneta portrays its typography on both visuals and portrays it in both English and Arabic to reach the maximum number of potential consumers. Matthieu Blazy's Summer 25 collection for Bottega Veneta transforms the runway into a sunlit, dreamlike playroom. He explores the theme of growing up through whimsical animal motifs, creating a collection that celebrates the genuine power found in rediscovering childhood innocence. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigate through its different sections.
