Papa Johns has initiated a comprehensive OOH campaign across Dubai and Ajman, starting in the second week of February 2025. The campaign, designed to reinforce brand presence and drive sales, utilizes a combination of uni-poles, hoardings, and digital screens to maximize reach and engagement, following the brand's previous OOH during November 2024. The visuals across all formats feature a consistent brand aesthetic. The Papa Johns logo is prominently displayed, ensuring immediate recognition. The campaign utilizes a deep green background, which is a signature color for the brand. A large, appetizing image of a Papa Johns pizza is central to the design, showcasing the product's quality and appeal. The phrase ORDER NOW is clearly visible, along with app store logos for convenient ordering through the Papa Johns mobile app. The campaign's tagline, NO SECRETS JUST BETTER INGREDIENTS, emphasizes the brand's commitment to quality and transparency. The phrase WE DON'T JUST RAISE THE BAR WE BAKE IT reinforces the brand's focus on delivering freshly baked, high-quality pizzas. The text is presented in a bold, yellow font, creating a strong contrast against the green background and ensuring readability. By deploying the campaign across multiple OOH formats in high-traffic areas, Papa Johns aims to reach a wide audience and increase brand awareness. The combination of appetizing visuals, clear messaging, and strategic placement effectively communicates the brand's value proposition and encourages viewers to order from Papa Johns. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
