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Egyptian Arab Land Bank has hit the roads of Greater  Cairo with an outdoor campaign that displays branding values and raises  awareness of the bank’s services.

The ads feature a variety of B/W  images framed by blue branded backgrounds, with ad copy that builds on  the values of the bank, including its customer service and their range  of financial solutions for personal and corporate banking.

Launched  during the second week of May, the campaign can be seen on large and  x-large uni-poles, gates, billboards, T-Poles, and double-decker poles  across the Greater Cairo.

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