CPC has released an OOH campaign all over Cairo hosted by the Egyptian singer and composer Mahmoud El Esseily, in an attempt to raise awareness the brand has released a branding campaign stating their motto “We Don't Break Down” a powerful statement but a promising stance. The brand has its roots embedded deeply in the country with more than 1200 gas stations and car services spread all over Egypt. It's more than just a mere gas station, it offers an idea the brand preaches. The idea behind the brand is that as long as CPC stations are available customers will never break down as the brand offers a range of automotive manufacturing, approved passenger vehicle engine oils and car care products. For truck owners, the brand offers long engine life with CPC oils, and also offers oils for scooters and motorbikes. The visuals are very vibrant, carrying the brand’s main signature colors of red and white that showcase the vibrant character of the brand. These colors also represent purity and passion that help create the main feel of the brand and also showcase the passionate side of the brand’s ideology. The main tagline is “We Don’t Break Down” in white and Mahmoud El Esseily having his arms crossed in the front of the ad copy. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
