Geely has released an OOH campaign in the second week of February promoting their SUV lineup while simultaneously being generous with after purchase services, utilizing hoardings this follows their previous appearance in August 2024. With an impressive lineup of automobiles the brand has combined the season of giving the holy month of Ramadan and the top tier SUVs to create a campaign that truly carries the word value to another level. Geely has always done its best to create a top-notch vehicle with a reasonable price point accordingly this campaign promotes its SUV lineup which in this case are three vehicles the first being the “Coolray” the second being the “Starray” and last but not least the “Okavango”. The main idea behind this campaign is the after-purchase services the brand offers which is offering five years of service and zero percent finance and insurance support. The visuals are straight to the point offering a clear view of what is being considered the main idea of the campaign. The ad copy has three elements that have been centralized and unified to carry the main idea of the campaign. The three elements are the vehicles, the traditional Ramadan design in the background, and the main text that explains the after-purchase services and features offered by the brand. Explore INSITEOPEDIA to discover comprehensive insights on OOH that can enhance your upcoming digital and static marketing campaigns
