As Ramadan 2025 approaches, Amazon.ae is making its presence felt across the Emirates with a bold and vibrant D/OOH campaign. Following the success of its previous White Friday Sale campaign, which dominated digital screens across the UAE, Amazon has now shifted gears to tap into the festive shopping season. This time, the e-commerce giant has rolled out an extensive outdoor advertising push, spanning hoardings, digital screens, Mega Com placements, and lampposts across Dubai, Sharjah, and Ajman. Amazon’s latest D/OOH campaign is impossible to miss. Billboards in high-traffic areas feature a striking red backdrop, a signature cardboard box with the Amazon.ae logo, and clear messaging about the Ramadan sale running from February 17 to 27. These placements aren't just about visibility; they’re strategically positioned to target both daily commuters and shoppers actively seeking Ramadan deals. By expanding its reach across Dubai, Sharjah, and Ajman, Amazon.ae is ensuring its Ramadan 2025 campaign speaks to a diverse audience. Major highways, commercial hubs, and shopping districts have been transformed into marketing hotspots, reinforcing the brand’s dominance in the UAE’s online retail sector. The billboard design is simple yet powerful—a minimalist approach that cuts through the clutter of outdoor advertising. The fusion of Arabic and English typography, combined with Ramadan-inspired elements like the crescent moon and lanterns, resonates with both local and expatriate communities. The campaign also cleverly integrates a Mastercard partnership, signaling additional savings and incentives for online shoppers. With a digital-first shopping experience, Amazon UAE understands the value of merging online and offline marketing strategies. While its e-commerce platform drives sales, D/OOH placements ensure widespread awareness, creating a seamless bridge between brand recognition and consumer action. Whether seen on a massive hoarding or a dynamic digital screen, the message remains clear—Amazon is the go-to destination for Ramadan shopping in 2025. Amazon UAE’s latest D/OOH campaign is more than just an advertising effort—it’s a seasonal marketing masterstroke. By leveraging high-impact hoardings, digital screens, Mega Com placements, and lampposts, Amazon has successfully embedded itself into the Ramadan shopping journey across Dubai, Sharjah, and Ajman. As the holy month draws closer, this campaign ensures that Amazon remains at the top of consumers' minds for unbeatable Ramadan deals.
