Reedy Group has launched an OOH campaign to promote their Dijar development. The campaign utilizes a straightforward and warm visual approach, emphasizing the emotional connection to home. The advertisement features a large billboard with a split design. On the left side, a close-up image of a decorative lantern with a warm glow is shown. The lantern has intricate details, suggesting an elegant and welcoming home. The REEDY logo is placed vertically to the left of the lantern. The right side of the billboard features the text elements of the campaign. The word DIJAR is prominently displayed in a bold, sans-serif font within a red square with layered outlines, drawing the viewer's attention. Below the square, the phrase Cove where you live is written in a casual, script-like font, conveying a sense of community and belonging. The tagline love where you live is positioned beneath in a more formal script, reinforcing the emotional appeal. A small logo of the Reedy Group is located in the bottom right corner. The phone number 210-11-8713 is displayed at the bottom left. The dominant colors are warm and inviting, with the red of the square contrasting against the lighter background. The use of white for the text ensures readability. The overall composition is balanced, with the visual element on the left complementing the textual elements on the right. The design aims to communicate a sense of comfort, elegance, and emotional connection to the idea of home. The campaign effectively leverages the visual and textual elements to promote the Dijar development and appeal to potential residents. The focus on love where you live highlights the importance of emotional well-being and satisfaction with one's living space. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
