As the holy month of Ramadan approaches, Yango Play makes a bold statement with its latest regional out-of-home (OOH) campaign, spanning both Cairo and Dubai. The platform sets the stage for an entertainment-packed season, featuring six exclusive series that cater to a wide audience. With its visually striking billboard design and prime placement, the campaign ensures that Yango Play’s Ramadan lineup is impossible to miss. The billboard prominently showcases six highly anticipated productions: Welad El Shams, starring Taha Desouky, Qalbi w Maftaho with Asser Yassin, Gawdar 2 featuring Yasser Galal, El Ghawi led by Ahmed Mekky, El Noss starring Ahmed Amin, and Qahwit El Mahata with Ahmed Ghozzi. Each show represents a diverse mix of drama, action, and suspense, reflecting Yango Play’s commitment to offering premium Arabic content during Ramadan. Following the success of last campaign’s Fakret El Saher campaign in the UAE, Yango Play continues to strengthen its presence in the region with this well-executed marketing push. The campaign’s deep purple and gold theme, combined with the crescent moon motif, evokes the spirit of Ramadan while maintaining a sleek, modern aesthetic. By leveraging high-visibility OOH placements, Yango Play ensures its Ramadan lineup remains top of mind for audiences in Cairo and Dubai.
