Al Arabia is marking a significant milestone in the UAE’s advertising landscape, celebrating its 10th anniversary boldly and engagingly. Partnering with SALT Burger, the well-known food brand in the UAE, the company has launched a limited-time campaign that blends Out-of-Home (OOH) advertising with an irresistible food offer. As part of the celebration, a special edition SALT Burger is available for just 10 AED in Dubai locations, but only for 10 days. This exclusive burger, created specifically for this event, won’t be making a return, adding to the excitement and urgency. To amplify the campaign, Al Arabia has rolled out eye-catching billboards that highlight the collaboration, ensuring maximum visibility across the city. This initiative is considered a brilliant marketing move, as it reflects how OOH advertising can drive engagement and bring communities together through innovative partnerships. By combining digital billboards with an appealing food experience, Al Arabia demonstrates its ability to create campaigns that leave a lasting impact. This move actually shows obviously on the copy of the campaign as Al Arabia chose their words wisely, lines such as Seen by everyone which is Al-Arabia OOH's slogan, To be seen by SZR and To be seen by Hessa Street to push on the idea of how the campaign seamlessly integrates into Dubai’s daily life, ensuring maximum visibility in high-traffic areas. By referencing key locations like Sheikh Zayed Road and Hessa Street, Al Arabia reinforces the notion that this campaign is not just about advertising, it’s about becoming part of the city's pulse. The carefully crafted copy emphasizes the inevitability of the message reaching a vast audience, creating a sense of exclusivity and mass appeal at the same time. Interestingly, Al Arabia extended its promotional efforts by renting billboard space from competitors, displaying teasers with the message: Something salty is coming... To be seen by everyone. This strategic move not only heightened anticipation but also showcased Al Arabia's confidence and creativity in utilizing Out-of-Home (OOH) advertising to captivate the public's attention. With Al Arabia’s expertise in OOH media and SALT’s strong brand presence, this anniversary campaign is a perfect example of how creativity and strategy can work together to capture attention and build stronger consumer connections.
