Leading mobile app and real estate-related company Prypco Blocks, rises on Dubai’s digital outdoor advertising scene with a first-time campaign promoting its easy-to-use app and encouraging audiences to invest in rental and residential properties. This campaign is a relatively new one that was released during the first week of February and is considered a single-format campaign utilizing digital screens widely distributed across the city of Dubai to ensure maximum exposure and potential investor attention. The campaign uses the main promotional tagline “Real estate investments from AED 500” which is bound to grab the attention of passersby since people mostly think that they need way more money to invest in real estate. This ad copy is in both English and Arabic to reach the Arabic-speaking audience as well. The brand is aiming to raise brand awareness and establish its identity in the UAE market. The billboards show a portrayal of a smartphone open to the Prypco Blocks application with a homepage of potential residences that one can invest in. The bottom footer of the app shows sections including “Dashboard,” “Properties,” “Wallet,” and “Rewards.” The screen also shows the percentage of the funding a real estate project has reached. The bottom banner of the billboards also contains a warning and information, that is, “Regulated by the DFSA,” which is the Dubai Financial Services Authority. Continuing the sentence the ad copy reads “Investing in real estate involves risks.” The ad visuals prominently display Prypco Blocks’ logo along with a call for action which is to download the app via App Store or Google Play. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
