K Developments has released an OOH campaign in an ambitious maneuver with the objective of promoting their new destination and offering “Palencia” a new station with a new transitional state that will rock the area. This follows their previous appearance in January 2025. Palencia is strategically located in the heart of El Shorouk City, enjoying a strategic location 5 minutes from Ismailia Road and Suez Road, 10 minutes from the Ring Road, and 10 minutes from New Cairo which creates a large amount of convenience to future residents. This prime location ensures easy access to all vital areas and essential services. The location offers a multitude of diverse options when it comes to residential units from one-bedroom units up to three-bedroom units while also having a final option the “Garden Casa” a premium four bedroom duplex apartment which after research isn't a very common offering in the area. The destination also offers other facilities and amenities such as a strip mall, and swimming pool. Free internet and a kids area all while having luscious and vibrant greenery. The visuals are simple and have a mysterious undertone to it that truly creates anticipation to see what the brand could offer for this new project. The ad copy is simply carrying the signature colors of white and crimson red that signify purity and passion. The ad copy has a single main tagline that is later chopped up for other iterations; the tagline in its full form is “Sunshine, Happiness & Familia” a beautiful reflection of what the project is all about. Unveil more about K Development’s OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
