Better Taste, Stronger Health La Vache Qui Rit's recurring OOH Campaign has popped up on Cairo's roads Following the prior in October, splashing the city with its familiar red and cheerful branding brings a tingle of flavor to the streets. This latest OOH echoes the previous campaign's focus on the cheese's nutritional benefits, and maintains its position as a source of f Zinc, Vitamin D, A, and Iron, coupled with the enduring tagline, Better Taste for Stronger Health, the campaign continues to emphasize the brand's commitment to both delicious flavor and overall well-being, promoting their creamy cheese as a part of a healthy diet, solidifies its role as a tasty and nutritious choice. La Vache Qui Rit's Well-planned Out-of-Home campaigns extend beyond location and messaging, they focus on campaign timing, October’s campaign coinciding with the start of the school year, positioned the cheese as the ideal addition to breakfast and lunch boxes, Now, with Ramadan approaching, the brand is back promoting the French cheese as a perfect suhoor option, highlighting its multivitamins to support and nourish those fasting, demonstrating a keen understanding of consumer needs during the specific times of year. To learn more about La Vache Qui Rit campaign’s OOH sizes, types, and locations, visit MOOH, your local OOH intelligence data provider with international standards.
