As The holy month of Ramadan approaches, as always, Watch It launches their yearly extensive outdoor advertising campaign across Cairo, releasing its highly anticipated list of series. Billboards across the city are adorned with multi-colored posters of leading stars and series, catching the eyes of passersby and generating a buzz for the upcoming season. The first series to note is Al Sharnaqa, starring Ahmed Dawood, Mariam Al Khosht, Ali Altayeb, and Sarah Abikanaan. The drama is set to tackle complicated storylines, with the ensemble cast of actors bringing depth to their characters. Comedy fans can look forward to Shahadet Moamlet Atfal, headed by the inimitable Mohamed Henedy. With his flawless comedic timing, Henedy is sure to offer a series that is hilarious and full of heartwarming moments. El Captain boasts an all-star cast, including Akram Hosny, Sawsan Badr, Aya Samaha, Ahmed Abdelwahab, and Rahma Ahmed. The show will probably combine drama and humor, offering a multifaceted viewing experience. Donia Samir Ghanim returns to the small screen with Aysha El Door, a series that brings out her charm and versatility. We Takabol Habib has a star-studded cast as well, including Yasmine Abdulaziz, Karim Fahmy, Khalid Selim, Nicole Saba, Anoushka, Passant Shawky, and Salah Abdallah in what looks to be an interesting romantic drama. The dynamic duo Amy Samir Ghanim and Hassan El Raddad are back together in Okbal Andoko, a series that's sure to be a crowd-pleaser. Action enthusiasts will be drawn to Fahd El Batal, starring Ahmed El Awady, Myrna Noureldin, Caroline Azmy, and Mahmoud El Bezzawy, which promises to bring intense action scenes and compelling storylines. In addition to promoting these series, the billboards also promote Watch It's exclusive offer, a subscription price of just 5 EGP per month for the entire year. The offer encourages viewers to subscribe immediately and not miss the Ramadan exclusive content. Cairo’s streets are glowing with Watch It’s memorable yellow while giving Cairo’s audience a glimpse of yet again an eventful Ramadan Showtime. Curious to know more about this campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
