Rabbit’s OOH campaign in Cairo is promoting ordering through their app. The central message translates to Don't waste your time, directly addressing a common consumer pain point and positioning Rabbit as a time-saving solution. This is reinforced by the simple instruction meaning Order. The campaign emphasizes app availability with the phrases Download on the App Store and GET IT ON Google Play, alongside the respective app store logos. This dual promotion caters to both iOS and Android users, maximizing potential reach. The phrase In 20 minutes is prominently displayed, referring to the estimated time to receive an order. The Rabbit logo is likely present, though not explicitly mentioned in the provided text. The inclusion of the commercial registration number, 527-118-631, is a standard legal requirement in Egyptian advertising. The colors and visual layout are not described in the text. However, the use of imperative language (Don't waste your time, Order) and app store badges suggests a focus on clarity and direct communication. The campaign aims to drive app downloads and orders by highlighting the convenience and efficiency of using the Rabbit platform. The message is concise and action-oriented, targeting busy consumers in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
