Leveraging Egypt's Investment Law No. 72 of 2017, which encourages investments across various sectors, including sports, Al Ahly Sports Club has embarked on an ambitious venture, encompassing both a new digital platform and a state-of-the-art stadium. To announce and generate excitement for these landmark projects, Al Ahly has launched a high-impact Out-of-Home (OOH) campaign. This OOH campaign serves as a crucial component of Al Ahly's broader strategy, designed to connect with its vast and passionate fanbase while simultaneously attracting potential investors. The campaign cleverly intertwines the digital and physical aspects of the club's expansion. Billboards and other OOH placements across strategic locations in Cairo showcase striking visuals related to both El Qalaa El Hamraa (The Red Castle) digital platform and the new stadium project. For El Qalaa El Hamraa, the OOH campaign could feature dynamic graphics showcasing the platform's user interface, highlighting key features like exclusive content, fan engagement tools, and e-commerce integration. The messaging would emphasize the enhanced connection and interactive experience the platform offers, driving fans to engage with Al Ahly in the digital realm. QR codes and website URLs displayed on the OOH placements would seamlessly direct fans to the online platform. The campaign for the new stadium would focus on its grandeur and modern facilities. Renderings of the stadium, showcasing its architectural brilliance and planned amenities (e.g., training grounds, fan zones, VIP areas), could be prominently featured. The OOH campaign would not only generate excitement among fans but also serve as a powerful tool to attract potential investors, highlighting the project's scale, potential economic impact, and alignment with the incentives provided by Egypt's Investment Law No. 72 of 2017. Slogans emphasizing job creation, local economic benefits, and world-class facilities could resonate with potential stakeholders. To maximize visibility and ensure wide reach, the campaign strategically targeted high-traffic hotspots across Cairo. Prime locations such as the 6th of October Bridge, Abdel Moneim Riad Square, Mohandessin, Ring Road, Zayed Digital Boards, Zamalek, and other popular areas were carefully selected to capture the attention of a diverse audience. This strategic geo-distribution not only enhanced brand exposure but also reinforced the campaign's presence in key urban hubs. For more about This campaign types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
