Leading cosmetics and personal care brand Sephora rises on Dubai’s digital screens with a new outdoor advertising campaign promoting its new signature makeup remover. Sephora’s previous successful OOH appearance was during January 2025 when it was advertising for its new Size Up Volume Mascara. Sephora is currently back on billboards with an even stronger campaign. This campaign was released during the first week of February and is considered a multi-format campaign that utilizes digital screens and lampposts across Dubai. The lamppost visual portrays three different makeup removers originally by Sephora. It uses the ad copy “New Removers,” along with the promotional copy “Under AED 100.” The billboards have a header which is in Sephora’s signature black and white stripes with the ad copy “Sephora Collection.” One of these displayed products is the Micellar Cleansing Milk with Postbiotics + Niacinamide which is designed for sensitive skin and effortlessly removes makeup. On the other hand, the digital screens visuals are quite different. One of these visuals mainly portrays Sephora’s black and white horizontal stripes with the copy that translates to “Shop Now” portraying the blue formula of the makeup remover which is the Micellar Cleansing Water With Postbiotics + Niacinamide. This is a micellar water that quickly removes makeup supports the skin barrier every day and is appropriate for all skin types. Another visual uses the ad copy that translates to “Remove Makeup, and Strengthen Skin Barrier.” A separate visual of the campaign displays the removers along with the ad copy “New Removers” and “Make-up Off, Barrier On.” Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
