Minotti launched an OOH campaign in Dubai during the first week of February 2025, utilizing uni-poles to showcase their furniture offerings. The campaign emphasizes the brand's signature aesthetic of understated elegance and contemporary design. The advertisement features a professionally styled interior scene. A prominent piece of furniture, a plush, mustard-colored sofa with a unique rounded design, is the focal point. It's paired with a smaller, cylindrical side table in a matching neutral tone. The furniture is placed on a light-colored rug with a subtle pattern, adding texture without overwhelming the composition. Behind the sofa, a glimpse of a room with large windows is visible. Through the windows, blurred greenery suggests an outdoor setting, creating a sense of depth and openness. The overall color palette is muted and sophisticated, dominated by neutral tones with the sofa providing a warm focal point. The Minotti logo is positioned in the upper left corner in a simple, sans-serif font, reinforcing brand recognition. Below the logo, DUBAI is written in a smaller font, specifying the location. The layout is clean and uncluttered, focusing attention on the furniture and its design. The composition is balanced and visually appealing, with the sofa placed slightly off-center to create a dynamic feel. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
