Financial services and bank Standard Chartered has climbed up on Dubai’s D/OOH scene with a new captivating and attention-grabbing, die-cut campaign. This international bank links businesses, large organizations, and wealthy individuals with a network providing exclusive access to sustainable growth prospects in Asia, Africa, and the Middle East. Standard Chartered's prior successful OOH appearance was during November 2024 when it was also offering wealth opportunities. The bank that offers financial services is currently back on track with a new campaign that was released during the first week of February and is considered a multi-format campaign that utilizes hoardings, digital screens, and bridge billboards. One of the visuals uses the main tagline “Join Priority Banking Today,” along with “and get up to 15% in cash value.” The percentage “15%” pops out of the billboard’s frame making it a creative concept element that is bound to grab passersby's attention. Another visual displays a young girl playing with marbles on a table using the ad copy “Now’s the time to plan your legacy, every choice could set them up for life” encouraging parents to ensure a stable financial future for their children. The visual also uses the ad copy “Ensure your family’s future with our global wealth solutions,” and “Now’s your time for wealth,” while portraying a search engine with the company “Standard Chartered Priority.” Another visual portrays a man on his phone using the ad copy “Now’s the time to act on insight, not hindsight,” along with the copy “Keep your finger on the financial pulse with our global network and on-ground expertise,” with the unified slogan “Now’s your time for wealth.” A separate visual portrays a lady in business wear holding her phone while embedding the ad copy “Now’s the time to invest globally before New York wakes up,” set aside the used ad copy “Grow your wealth globally and connect with the right opportunities right now.” Standard Chartered invites potential members to take their wealth to greater heights offering; wealth solutions and expertise, international banking, digital wealth with a human touch, and exclusive benefits. They help members; secure their wealth needs, build a foundation portfolio, make informed decisions with insights, and provide comprehensive wealth solutions. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
