A new outdoor teaser campaign has started to spread across the city, featuring renowned football player Ahmed Hassan. The ads use a dark background, with an image of the player up front and white bold ad copy that reads “My choice is Rhodes” in both, English and Arabic. Stay tuned to discover the brand behind the football legend! Launched at the beginning of May, the campaign can be seen on uni-poles, gates, billboards, and mega signs across the Greater Cairo.
