Schweppes' new outdoor ad campaign for its signature lemon and mint flavor is bringing a refreshing vibe to Greater Cairo’s streets. With a history dating back to 1783, Schweppes offers a distinctive taste for those who are driven, adventurous, and always looking on the bright side. It's the perfect drink for authentic individuals who embrace experiences and live life to the fullest. Schweppes’ previous successful OOH appearance was during July 2024 when it was advertising for its contemporary packaging design. Schweppes is currently back on track with a captivating campaign. Egyptians are known for prioritizing a good conversation while drinking lemon and mint juice which is why Shweppes’ new campaign uses the main tagline which translates to “Schweppes Lemon Mint, and Let’s Talk.” The visuals also show Shweppes’ can packaging along with a glass cup filled with the soda and slices of lemon and peppermint which is bound to get Cairo’s OOH audience interested. The glass cup almost looks like a mojito which is a refreshing and mouth-watering beverage. The campaign uses a black backdrop with a gradient-like texture effect to make the main elements of the ad stand out. This color, in color psychology, is believed to shield against emotional stress from the environment. It acts as a buffer, offering a sense of comfort and safeguarding the individual's emotions. It also symbolizes elegance and sophistication which is very much needed for this campaign. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
