Pan Home has launched a promotional D/OOH campaign across Dubai and Sharjah in the UAE to promote their Ramadan offers. Utilizing a variety of formats, including digital screens, uni-poles, hoardings, and lamppost banners, the campaign aims to reach a broad audience before the holy month, following the brand's previous OOH in the UAE during December 2024. The core message of the campaign is centered around Ramadan shopping with the added incentive of free items on selected purchases. The phrase Shop for Free is prominently displayed in bold, capitalized letters, immediately grabbing attention. This offer is further contextualized by the phrase on selected items, indicating that the promotion applies to specific products within Pan Home's range, while a smaller line of text explains the promotion's details: spending AED 500 or more earns a voucher of equal value. The location, Al Barsha, Dubai, is displayed at the bottom. The simple, direct layout and color scheme prioritize clear communication of the promotional offer. The campaign's visual identity is consistent across all formats. The Pan Home logo is clearly visible, ensuring brand recognition. The color scheme features a combination of black, white, and red. The black background provides a sleek and modern look, while the white text ensures readability and stands out against the dark backdrop. The red accents, specifically in the Shop for portion of the headline, add a pop of color and draw the eye to the promotional aspect of the message. The use of Ramadan Kareem in elegant calligraphy subtly integrates the spirit of the holy month into the campaign, creating a connection with the target audience during this significant time. This greeting, combined with the focus on home furnishings, suggests that Pan Home is aiming to position itself as the go-to destination for preparing homes for Ramadan gatherings and celebrations. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
