IKEA D/OOH campaign, utilizing digital screens and hoardings in Dubai, focuses on the theme of togetherness during Ramadan. The core message, Every reason to be together, this Ramadan, is prominently displayed in English. This is reinforced by the Arabic phrase which translates to Make your house their home in Ramadan. This dual-language approach suggests the campaign is targeting a broad audience in the UAE, encompassing both Arabic and English speakers. The Al-Futtaim logo is present, indicating the local partner or distributor for IKEA in the region. The IKEA logo is also clearly positioned, reinforcing brand recognition, following the brand's previous OOH in the UAE during August 2024. The visuals, based on the limited text available, likely depict IKEA furniture, specifically mentioning the NÄMMARO and EKEDALEN (a table) as examples. The mention of Boendable table, sak suggests a focus on functional furniture suited for gatherings, a common theme during Ramadan. The pricing of the EKEDALEN table (Dhs 995) and another item (Dhs 225) is included, indicating a call to action for consumers to purchase these items. The phrase Shop in-store or online at IKEA.ae further encourages customer engagement and provides a clear path to purchase. The campaign's color scheme is not explicitly described in the provided text, but IKEA's brand colors (yellow and blue) are likely incorporated in the logos. The overall visual presentation likely aims to create a warm and inviting atmosphere, reflecting the spirit of Ramadan and togetherness. The positioning of the logos and text is designed for clear readability and brand recognition, both on digital screens and hoardings. The campaign effectively connects the spirit of Ramadan with IKEA's furniture offerings, promoting the idea of creating a welcoming home for family and friends during the holy month. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
