An OOH campaign launched by Unilever to promote the new Closeup toothpaste, features Yasmina el-Abd & Youssef Wahby and focuses on the product's ability to provide 24 hours of freshness. The campaign prominently displays the ambassador and the brand’s logo appears repeatedly, visually emphasizing the brand name. The number 24 is also prominent, directly reinforcing the claim of 24-hour freshness, following the brand's previous OOH during November 2018. A crucial element of the campaign is the Arabic phrase that translates to 24 hours of fresh breath. The phrase TIPLE FRESH BEL is also present related to freshness. The Arabic word meaning New, clearly identifies this as a launch for a new product or formulation. The campaign targets an Arabic-speaking audience, leveraging the popularity of Yasmina el-Abd to promote the new Closeup toothpaste. The emphasis on the number 24 directly communicates the key product benefit of long-lasting freshness. The repetition of closeup reinforces brand recognition. While the provided text gives a good overview of the key messaging, a full analysis of the OOH campaign requires visual information. An image of the advertisement would allow for a description of the colors, logo placement, imagery of Yasmina el-Abd & Youssef Wahby, and overall visual impact. This would provide a more complete understanding of the campaign's execution and its potential effectiveness. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
