Floward, a Kuwaiti online flower and gift delivery service, is advertising in Dubai with a billboard campaign. Floward’s previous successful OOH appearance was during March 2021 when it launched a campaign in celebration of Mother’s Day. Floward is currently back on Dubai’s billboards, captivating Dubai’s OOH audience and raising brand awareness and familiarity in celebration of Valentines Day. The mobile app’s new campaign was released during the first week of February and is a multi-format campaign that utilizes uni-poles and digital screens. The campaign uses the main tagline “Gifts From The Heart,” which is appropriate for Floward’s ad since the brand’s main concept is delivering gifts to doorsteps with a little surprise. The tagline is used in both English and Arabic to reach the maximum number of OOH audience. The visuals also portray a woman holding a bouquet of dazzling red roses giving the audience Valentines' Day vibes. The billboards also prominently displays Floward’s logo and typography. The visual also contains a call for action which is to “Download The App.” The campaign uses a bright red hue for the backdrop. Red symbolizes strength, energy, and passion. It grabs attention, motivate,s and stimulates making it a perfect color for the campaign. Floward provides a premium flower gifting experience. They source high-quality flowers globally and partner with leading chocolate, perfume, and cake brands to create unique, personalized arrangements. Operating in over 15 cities across the Middle East, North Africa, and the UK, Floward offers same-day delivery of fresh flowers right to your door. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating its various sections.
