Commemorating its 270th anniversary, Vacheron Constantin launches a celebratory outdoor campaign throughout the whole United Arab Emirates. Following their last campaign, this new campaign emphasizes the brand's unwavering dedication to watchmaking excellence, as it has been doing since 1755. The billboards show enormous, up-close photos of watch interiors, giving a glimpse of the painstaking attention to detail that goes into each Vacheron Constantin timepiece. Enhanced with striking gold accents, the designs exude luxury and refinement, reflecting the brand's timeless elegance.The most memorable photo is that of a master watchmaker at his workbench, symbolizing the Maison's tradition of passing know-how down from generation to generation. This campaign is a continuation of The Quest, a 2025 yearlong anniversary celebrating the tradition of innovation and creativity of Vacheron Constantin in watchmaking. The project is designed to highlight the brand's steadfast dedication to the transmission of knowledge and the pursuit of beauty to reach the highest heights of watchmaking arts. The UAE, with its profound appreciation of luxury and artistry, is the ideal destination for this commemorative campaign. In bringing the meticulous craft of watchmaking into the public domain, Vacheron Constantin invites collectors and the general public to participate in its relentless quest for excellence. This intricate campaign took off upon hoarding billboards and digital screens in the first week of February.
