Dubai’s premier shopping destination, Mall of the Emirates, launches a brand new eye-catching outdoor campaign to promote its luxurious Fashion Dome. Following their prior appearance, the new campaign holds the tagline Access the Luxury, setting the tone for an exclusive and immersive shopping experience that combines high-end fashion with a welcoming atmosphere. The billboards feature striking visuals of the Fashion Dome, serving as a grand backdrop to a group of five elegantly dressed models. These figures emanate elegance and hospitality, extending a warm welcome to the passersby, symbolizing the Fashion Dome as more than a destination where one can shop, but an individual sanctuary for those seeking elegance and refinement. The imagery conjures the idea that luxury is not merely being elite but something that is intimate, a home. The Access the Luxury slogan embodies Mall of the Emirates' aim to modernize the concept of shopping as a blend of opulence with convenience. Shoppers looking to purchase the new couture releases or simply trying to find the ambiance of high sophistication, Fashion Dome invites all to step into an environment of luxury with personalized flair. The new campaign took off on UAE’s Digital screens and bridge billboards in the first week of February.
