Carrefour under Majid Al Futtaim Group has released an OOH campaign all around Cairo creating buzz around the brand’s offerings for the season of generosity Ramadan and this follows their previous appearance in January 2025. The brand decided as always to spread a warm affectionate gesture supporting the holy month of Ramdan. The campaign is promoting the idea of generosity as they have always done each year in and before Ramadan and this year is no different as they have opened the doors for items associated with this holy month offering discounts on almost anything you could desire for the month from food and beverages to home appliances and electronics every element of the month has been covered by the brand. The visuals are minimalistic while being authentic as the ad copy hosts traditional designs associated with the holy month of Ramadan while showcasing individuals breathing in the warm gesture of the brand and also of the month. The ad copy includes taglines that support this idea like“Door Of Giving” “Door Of Happiness” and “Door Of Generosity” which is a great way to escalate the idea of giving back to the community while also supporting the month’s warm energy. Inquiring more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
