Hometown Developments has released a OOH campaign promoting their new real estate offering and opportunity in New Cairo “Home Residence,” a destination where you belong. A bold statement but a powerful, promising stance. This follows their previous appearance in July 2023. The visuals truly complement the project’s illustration of ideology by showcasing a mix of abstract fonts and photographic illustrations that compliment the overall energy of the campaign. The tagline is visualized with a mixture of sharp lettering and another being a curved theme stating “Where Do You Always Feel You Belong?” a play on words creating certainty that the project will exceed expectations and provide. The ad copy also includes a hotline for further inquiries. The brand has curated a sophisticated escape from the reality and place to truly call home, with an area of 23 acres and a great location right on the verge between the new capital and South 90th Street while also having a close proximity to other attractions in the area. The opportunity here is both high in value and also has the customer's capabilities in mind as the brand offers a wide range of residential areas starting from 55 to 227 square meters with an equal amount of financial routes for purchase while offering flexible installment plans with a 5% down payment and a 8-year installment process. Other than its external pros of being humble financially and being located in the golden triangle of the city, it also offers top-notch generational design in both style and performance. It additionally offers stylish design of every single unit, finishing using high-end equipment for the foundation process all while using high standards of materials, making the exteriors against any climate changes. The destination has large green areas, water fountains, and many other quality-of-life experiences. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
