Clear Men has launched a dynamic OOH (Out-of-Home) advertising campaign in Greater Cairo, featuring Brazilian football star Vinícius Júnior. This campaign follows the brand’s previous collaboration with Erling Haaland, published in the UAE, maintaining its strategy of associating with top-tier athletes to emphasize strength and confidence. By choosing a footballer known for his speed, agility, and relentless energy, Clear Men reinforces its image as the go-to shampoo for active men. The billboard in Greater Cairo showcases Vinícius Júnior in a powerful, celebratory pose, visually reflecting the brand’s promise of strength and confidence. The Arabic text highlights the shampoo’s “3X power” in eliminating dandruff, positioning it as an essential grooming product. The tagline “100% dandruff-free hair” further reinforces the product’s effectiveness, appealing to men who seek both performance and reliability. Comparing this personal care campaign to the previous Erling Haaland OOH campaign, Clear Men continues to leverage the global appeal of footballers to connect with its audience. By featuring Vinícius Júnior in key locations across Greater Cairo, the brand ensures maximum visibility and engagement, strengthening its position in the men’s grooming market. This strategic use of OOH advertising effectively captures the attention of football fans and active consumers. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
