Lo’r has released a DOOH campaign in the second week of February keen to create attraction towards their product as they offer exquisite coffee for equally exquisite customers and have newly entered the market in UAE. This campaign utilizes digital screens. The brand originates from France with an ambitious goal to offer the highest quality coffee for the public and with a passionate team they have freshly been introduced to the region specifically in the United Arab Emirates. The product line is intensive with a wide variety of coffee intensity that will for sure tickle all the right spots for any coffee lover as they can find exactly what they need with this wide range of products. The visuals are very elegant but have fiery undertones that compliment the overall brand image with a unified singular tagline which is “Discover A Thrill For The Senses” which is very true to the brand’s overall ideology of curating the perfect cup of coffee. The main colors used were black and red that create a harmonized tranquil state that has elegance written all over it while the color black signifies luxury and red is a great opener to grab attention. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
