The 14th annual Sharjah Light Festival will once again feature world-class artists showcasing science, creativity, and heritage through spectacular light, color, and music displays at iconic locations. Sharjah Light Festival’s previous successful OOH appearance was during February 2024 when it was announcing its 13th edition of the event and exhibition. Visit Sharjah is currently back on billboards even stronger with an enticing new campaign that was released during the second week of February. This campaign is a multi-format one that utilizes hoardings, digital screens, and megacoms. The campaign was distributed across Sharjah and Dubai to reach the maximum number of audiences around the UAE. The campaign uses the main tagline “Lights of Unity” while portraying a very festive and colorful aesthetically pleasing photograph of the entrance of the Sharjah Light Festival. The campaign also highlights that the event will be hosted from the 5th to the 23rd of February 2025. The top left of the billboards prominently displays Sharjah Light Festival’s official logo. Another visual displays a man standing inside a circle formulated with light while the light around him captivates viewers. A separate visual displays the word “Unity” made with lights in the center of the billboard. The billboards also point out the fact that the event is “Organized By Government of Sharjah.” The billboard also highlights the “Sharjah Commerce & Tourism Development Authority.” The billboards also prominently display the “Visit Sharjah” logo while informing audiences about the main sponsors of the campaign and event while including the official website domain for additional information. The “Golden Sponsor” is an organization called “SHUROOQ” which is portrayed in the billboards. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
