Ajmal Perfumes has released a campaign in the first week of February promoting their new offerings which is the “Untold Stories,” a new product line that offers a multitude of items, named by chapter 1 through 5 the brand has revealed a new direction to yet be tantalized by their top notch scents. This multi format campaign utilizes unipoles and hoardings and this follows their previous appearance in March 2024. The brand’s new line offers more than just modest scents but a modern nasal extravaganza. The product line is split into chapters each revealing a hidden pathway that has not been discovered with the very subtle demeanor the brand creates anticipation to discover these scents. Chapter 1 is a sophisticated interplay of woody and spicy elements balanced with figs' creamy under tones that truly bring this perfume to life and it's also worth mentioning that it's a unisex item. Chapter 2, on the other hand, brings mildness into the mix with black tea taking the center stage creating an elegant transformation to everyday usage of perfumes. Chapter 3 is a floral fruity green masterpiece that captures the essence of nature’s elegance, a vibrant, fresh approach that captures nature’s touch in scent form. Chapter 4 however is the absolute opposite of the item before where it's a very bold and enigmatic fragrance that has a mix of luscious black cherry and the smokeness of leather a very dark and edgy approach,h to say the least. The final item is Chapter 5 which comes to the end of this sequel where it's a mix of multiple sharp scents that create a strong presence, The fragrance is a mix of the metallic freshness of dry wood and black ink accord. The visuals of this campaign are subtle only hinting at the journey to come which also supports the campaign’s minimalism and harmonizing with minimalistic core style of character. The visuals consist of a low number of elements that highlight the campaign’s whole idea where the ad copy illustrates the fragrances in minimalistic form showcasing flowers and vanilla miscellaneous on a white woodlike background and supporting it with the tagline “Smell The Flowers.” Another iteration showcases the warm sunny skies of the sea while having the tagline “Smell The Sea,” truly the brand has created excellence with the campaign creating a pathway and sticking to it with ambition. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting Insiteopedia and navigating its different sections.
