Distinctive OOH Campaign in UAE makes a clear statement about “Sharjah Biennial 16: to carry”, an event that will bring together over 100 artists from more than 50 countries, presenting works that delve into the interconnectedness of cultural heritage and global futures, designed a program that spans exhibitions, performances, film screenings, and workshops, ensuring a dynamic and participatory for all. The massive OOH Campaign utilizes various outdoor formats to inform audiences about one of the most contemporary art events in the region, scheduled to take place from February 6 to June 15, 2025. The digital screens featured a modern design that reflected the artistic merit of the event while ensuring a clear and organized layout, showcasing rotating artworks, and creating a moving gallery across the Emirates. furthermore, the hoardings located along a high-traffic roadway are characterized by a vibrant orange color scheme, grabbing attention, showcasing the logos of key sponsors and collaborators, including the Gold sponsors (Van Cleef & Arpels), and Shurooq, and showing Air Arabia as the official airline, emphasizing the prestigious backing of the event, with prominently featuring the watchword “ venues across the Emirate of Sharjah” that stressed the importance of cultural tourism. The billboards declare the event started from 6 February to 15 June 2025, the edition promises to feature a diverse range of exhibitions, performances, and interactive installations across various locations in the Emirates, highlighting the free admission Overall the Foundation successfully takes its mission to new heights by embracing the D/OOH spaces transforming billboards, and digital screens into an artistic expression for the event's importance, and offering a unique visual experience It's worth noting that Sharjah Biennial is organized by the Sharjah Art Foundation, a trailblazer in the art world, renowned for showcasing cutting-edge contemporary art from around the world, in addition, the Biennial acts as an important platform for artistic exchange and cultural discourse, reinforcing Sharjah’s reputation as a global art hub.
